Branded to Branding

Top Ranking Tahunan tentang penilaian sebuah brands oleh Interbrand.
Berikut adalah aspek-aspek teknis yang dinilai oleh Interbrand untuk mengukur nilai Brand sebuah perusahaan

1. Kontribusi logo pada penjualan
2. Kinerja keuangan perusahaan
3. Peran logo dalam proses pengambilan keputusan pembelian pelanggan
4. Kekuatan brand untuk mengamankan pendapatan masa depan 
5. Kemampuan perusahaan untuk menarik tenaga kerja yang profesional dan handal pada bidangnya

Obviously
The most Creative brands are not necessarily the brands that unique us by the way they look, but rather
the brands that tell us never-ending stories that make us want to learn more.

1. Using Brand stories to stay relevant
2. Evolving brand stories to cater to an audience
3. Imagining radically new brand stories
4. Using the Brand story to drive internal brand engagement
5. Crafting a great story - and the courage to stand by it

a spectacular Brand is a brand that have spectacular invaluable aspects instilled into
their amazing business philosophy :
Creativity, ideas and understanding that brands are
the best experienced through a multitude of living experiences and touchpoints.
Understanding and creaticity that increase sales.

Product Brand is something that inspires and speaks to the costumer in a way that the other do not, and it does this with convicttion and passion.

Ini adalah salah satu cara untuk memodel cara mereka bekerja dan mengkostumisasikannya sesuai pemikiran spektakuler anda.